Project: Intelli Cords - iPhone Lightning Cable's Box Packaging Design

Client: iCentral Mobile Pte Ltd

Additional Feature: brand logo design work, concept planning and icon design.

Packaging design work for the mobile accessories manufacturer's new product launch, the iPhone Lightning cable. The 3 colour concepts were to appeal the gender segmentation in its marketing.



Project: Total Nutrition - 11 Supplements' Bottle Packaging Design

Client: Ascen Resources (S) Pte Ltd

Additional Feature: brand logo design work, icon design, stock image selection and image editing.

Total Nutrition is an existing 4-year-old health supplement range and has been retailing in at least 300 medical halls in Singapore, past atrium events and online. However, the current packaging’s problem is that it looks outdated and commonly only identifiable among older customers.

The project is to rebrand Total Nutrition into a recognisable, affordable health supplement label where families rely and trust this brand for their daily nutritional and supplement dietary needs. The important factor that is to be appealing not only to the older generation but also people who are in their 20s – 40s who acknowledge the importance of supplementing their everyday diet with nutrients and vitamins they lack is the concept that the new look should achieve.



Dried Shrimp Pouch Packaging Design - Saudi Arabia Export Purposed.

Client: Yuan Sang Pte Ltd


A Singapore's leading import, export and wholesaler for dried seafood and other delectable Asian culinary ingredients wanted to create a packaging designed for the Saudi Arabia export client.
Although, the design was to be clean and straightforward, the key visual of the packaging achieved is actually to emphasise the concept of their quality - as generally there’s a belief, that the redder the shrimps, the better the quality.



Project: ITOH Collagen 28Days Supply Box Packaging Design

Client: Ascen Resources (S) Pte Ltd

Additional Feature: brand logo design work, icon design, stock image selection and image editing.


ITOH is Osaka based high quality health & beauty supplements manufacturer. Their collagen supplements come in sachets. The project is to create a one month supply (84 sachets) packaging in addition to the current packaging which is only for a one week supply with 21 sachets in a box.

The new design is aimed to achieve the needs to be appealing to the Millennials group although there are more mature buyers as well. The design has to also highlight the importance of the key product features and to be more towards the Japanese trends and easily can be identified for a collagen supplement product. 



Project: A whole range of Organic Superfood Label Design

Client: Actspand Pte Ltd


Natures' Superfoods is an organic food brand that believe in building lasting good health through 100% natural, organic and nutrient-rich whole foods. The project is to create the new look for its labels.



Project: Book Cover Design

Client: Critical Concepts Pte Ltd


Book written by a Mathematic teacher, printed and published exclusively for her students. The cover design shows a great presence and relation of the subject.