Event Collateral Design
Great event design is more than just looking pretty—it’s about authority, engagement, and lasting impact. It needs a unified design ecosystem that commands attention that flows effortlessly across your entire timeline: from pre-event digital teasers and registration kits to show-stopping main-stage backdrops and post-event recap brochures. This end-to-end approach ensures your audience experiences a seamless brand journey from the moment they receive their invitation to the final wrap-up.
GDS Singapore’s Event Booth Collaterals Design
Event Collaterals Design
Key Visual Design // Backdrop Design // Flyer Design // Magazine Advertisement Design
GDS is a titan in the data center industry, known for enabling digital transformation and pioneering green energy initiatives across Asia. The objective for this project was to design a cohesive suite of event collateral that balanced high-level corporate messaging with incredibly dense, technical data.
The challenge lay in information hierarchy: translating complex layout specifications—ranging from megawatt capacities and cooling systems to regional footprint maps (Greater China and the SIJORI growth strategy)—into a visually clean, premium, and easily digestible format for event attendees and stakeholders.
The design heavily leverages GDS’s commanding corporate palette—a striking, high-contrast red paired with clean, architectural white space and subtle geometric wave patterns. This aesthetic bridges the gap between massive physical infrastructure and agile cloud technology.
Large-Format Isoframe Backdrop
Built to capture attention from across the exhibition floor, the backdrop focuses on macro-level impact.
Key Features: Features bold, high-contrast statistics (100+ Data Center Projects, No.1 Carrier-Neutral Provider) and an expansive regional map.
Design Approach: Information is compartmentalized into clean geometric zones, ensuring the company’s green energy commitments and regional leadership are readable at a single glance.
8-Page Multi-Fold (Z-Fold) A5 Brochure
The brochure acts as the deep-dive technical companion to the event. Spanning an 8-panel double-sided layout, it micro-manages data across multiple regional campuses.
Design Approach: To prevent cognitive overload, the inner and outer panels utilize a highly structured grid system. Technical specifications (Power, Cooling, Security, and Connectivity) are compartmentalized using sharp red headers, uniform iconography, and concise tables. The result is an ultra-scannable data sheet that remains sophisticated and on-brand.
The final collateral suite successfully established a unified, authoritative brand presence. By treating data density as a design feature rather than a hurdle, the final layouts seamlessly married GDS's massive technical capabilities with its forward-thinking sustainability goals, creating an impactful user experience from the exhibition wall down to the hand-held brochure.
Client
GDS Holdings Ltd
AstaReal Singapore’s Summit Backdrop
Event Collaterals Design
Key Visual Design // Backdrop Design // Flyer Design
The backdrop I designed for AstaReal Singapore at the Healthy Ageing Summit 2018 seamlessly bridges scientific authority with the vibrant essence of longevity and vitality under the concept "Pioneering Natural Astaxanthin for Lifelong Wellness."
Strategically engineered for high visibility in a busy exhibition hall, the layout features the AstaReal logo positioned at eye level alongside a high-resolution hero image of active older adults, immediately connecting the brand to healthy, energetic aging. This emotional imagery is balanced by a clinical, trust-evoking color palette of dominant whites and medical blues, punctuated by a striking astaxanthin ruby-red to emphasize key messaging and scientific pillars such as muscle endurance, cardiovascular health, and cognitive support.
Utilizing clean, modern sans-serif typography for maximum legibility from a distance and subtle background graphics of Haematococcus pluvialis microalgae, the entire design is optimized for a premium, seamless matte fabric finish that prevents glare under exhibition lighting, successfully positioning AstaReal as a global leader in natural biotechnology.
Client
AstaReal Singapore